Repurpose old landing pages

Bank BrandVoice: 8 Dos and Dont's For Saving Money In . But to be clear: the actual E-A-T ratings given by search quality evaluators are NOT ranking factors. One rule of thumb marketers consider, the 75-15-10 breakdown, suggests that 75 percent of the money to be spent on advertising should be …

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Can scraping really make a difference?

Creating content is an art form which can take up a huge amount of your time. More people are using mobile devices than computers to search the web. Inbound links have the heaviest weight of all the ranking factors in Google and Bing. I'm on the lookout for an incredible …

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Search marketing implications related to gateway sites

Your headlines need to spark interest for it to stand out on the SERPs - enticing users to click through and continue reading the rest of the content. What you don't want to see is content that is too short, doesn't deliver the information you're looking for, and contains too many …

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