The four forms of alternative marketing programs are buzz marketing, stealth marketing, guerrilla marketing, and product placement. People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing people's interests. They will want to know what the answer is. Doing research …

Some organizations choose to silo web development from marketing, which is a mistake. Still, it's a good idea to perform a regular onsite SEO audit, monthly or weekly depending on the magnitude of your campaign. If you wash a silk scarf at a very cold temperature, it will be fine …

The Google algorithm responds by bumping it up in the rankings. Apart from using semantically related terms, you can use modifiers and junk words as anchor texts when directing your visitors to a link. Google Analytics will prompt you to create a new site and place a tracking script in …

What the heck is an algorithm? I'm glad you asked. e. If you think about things from a business perspective first, your SEO effort will be all the more effective. Basically, if search engines don't understand your pages, those pages will fall out of the index and drop all of …

What can you offer that no one else can? If you command authority in your specific niche, Google will always see you as an important asset. This may mean that you miss queries, query volume and visibility into the terms that potential customers and clients are using to find your …

There's a difference between knowing your data and suffering from "analysis paralysis" (i.e., the obsession with data to the point it is ineffective to attain positive business results). Typically, I only use JPEGs for bigger, more visual images taken by a true photographer. But, for my daily use, PNG …