Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy. Most content creators are so focused on creating new content …

As has been noted, marketing communications consists of much more than traditional advertising. As such, few businesses know what content they need to include in order to attract online traffic to their website instead of their competitors. Study your niche (a.k.a. know your target audience!) and write specifically …