As has been noted, marketing communications consists of much more than traditional advertising. As such, few businesses know what content they need to include in order to attract online traffic to their website instead of their competitors. Study your niche (a.k.a. know your target audience!) and write specifically …

Google might interpret that important information is available on pages that you link externally through the keywords. The relevance of a website's content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term. If you have a …

That means that, even if you do appear on the second page organically, you will still only be receiving a share of the 4.8% of traffic which clicks onto the second page. Alternatively, you might lack a landing page that consolidates all of your product pages in one place …

Having unrelated content in this location can introduce noise that might affect search engine indexing. Paid software is not exempt from this rule; it will also have some bugs. Interactive blogs permit visitors to send comments or posts, making them another important component of social media. I'm not a big …