The four forms of alternative marketing programs are buzz marketing, stealth marketing, guerrilla marketing, and product placement. People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing people's interests. They will want to know what the answer is. Doing research …

Some organizations choose to silo web development from marketing, which is a mistake. Still, it's a good idea to perform a regular onsite SEO audit, monthly or weekly depending on the magnitude of your campaign. If you wash a silk scarf at a very cold temperature, it will be fine …

Viral videos can earn you tons of backlinks to increase the domain authority of your site. After all, you know more about your business than anyone. One of my favourite places to visit in the UK is York - what's yours? Keeping Marketing Articles objectives in mind is a good way …

First, they make it easy for visitors to find content on your site, and second, they enable search engines to spider your site much quicker. To see more results, you need to scroll through the listing and then when you click on a listing, you get other options. Many people …

The tricky part is making users click, so how do you go about doing that? Good hosts have checks in place to handle this situation. Heading to a big city like Edinburgh, Glasgow, or Dundee on your Holiday UK is a must. Ensure InfoHost your website is responsive and build …

While SEO is a completely different story with its own strengths and weaknesses, you can already achieve a lot with some basic SEO improvements to your website. Include a resource section at the end of your article that includes an anchor text pointing to your site. A simple search on …

Individuals experience greater motivation to search for information when involvement levels are high. See Chapter 12 for more details. Concrete pictures instill a higher level of recall than abstract images because they allow the image to be stored in the brain with both visual and verbal elements. Recently, I came …

As you dedicate more time to generating better content, driving traffic, and conversion, there is a need to use appropriate keywords. This will require an appropriate keyword ranking tool. The key is to aim them at beginners and explain every single step for solving a particular problem. The clear majority …

There's a difference between knowing your data and suffering from "analysis paralysis" (i.e., the obsession with data to the point it is ineffective to attain positive business results). Typically, I only use JPEGs for bigger, more visual images taken by a true photographer. But, for my daily use, PNG …

As has been noted, marketing communications consists of much more than traditional advertising. As such, few businesses know what content they need to include in order to attract online traffic to their website instead of their competitors. Study your niche (a.k.a. know your target audience!) and write specifically …