Individuals experience greater motivation to search for information when involvement levels are high. See Chapter 12 for more details. Concrete pictures instill a higher level of recall than abstract images because they allow the image to be stored in the brain with both visual and verbal elements. Recently, I came …

As you dedicate more time to generating better content, driving traffic, and conversion, there is a need to use appropriate keywords. This will require an appropriate keyword ranking tool. The key is to aim them at beginners and explain every single step for solving a particular problem. The clear majority …

There's a difference between knowing your data and suffering from "analysis paralysis" (i.e., the obsession with data to the point it is ineffective to attain positive business results). Typically, I only use JPEGs for bigger, more visual images taken by a true photographer. But, for my daily use, PNG …

As has been noted, marketing communications consists of much more than traditional advertising. As such, few businesses know what content they need to include in order to attract online traffic to their website instead of their competitors. Study your niche (a.k.a. know your target audience!) and write specifically …