Individuals experience greater motivation to search for information when involvement levels are high. See Chapter 12 for more details. Concrete pictures instill a higher level of recall than abstract images because they allow the image to be stored in the brain with both visual and verbal elements. Recently, I came …

What can you offer that no one else can? If you command authority in your specific niche, Google will always see you as an important asset. This may mean that you miss queries, query volume and visibility into the terms that potential customers and clients are using to find your …

As you dedicate more time to generating better content, driving traffic, and conversion, there is a need to use appropriate keywords. This will require an appropriate keyword ranking tool. The key is to aim them at beginners and explain every single step for solving a particular problem. The clear majority …

There are also companies who sit between both camps almost grey hats so to speak. It is essentially free digital marketing! If you can purchase an aged domain that already has a portion of your primary keyword phrase included, the better. Visually, I prefer a handcrafted Ayres rocking horses . For …

For your content, this means to scrap the whole thing and write in new content. In contrast, any person who happens to be in the area and has a cell phone can post a tweet with a hashtag and a photo or a video, which becomes available worldwide within a …

There's a difference between knowing your data and suffering from "analysis paralysis" (i.e., the obsession with data to the point it is ineffective to attain positive business results). Typically, I only use JPEGs for bigger, more visual images taken by a true photographer. But, for my daily use, PNG …

Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy. Most content creators are so focused on creating new content …

Sure, search engines are getting better at understanding context and ranking content without heavy-handed keyword targeting. However, they still need help understanding what your content is about. You need to make sure you stay on top of these searches. Google specifies three banners and therefore implemented a change in its …

If your pages aren't unique enough to warrant having multiple pages targeting the same keyword, consider combining them into one page. Indexing web pages allows search engines to quickly provide the most updated links to relevant pages for users who type in a search query into the search engine. More …

As has been noted, marketing communications consists of much more than traditional advertising. As such, few businesses know what content they need to include in order to attract online traffic to their website instead of their competitors. Study your niche (a.k.a. know your target audience!) and write specifically …

Google might interpret that important information is available on pages that you link externally through the keywords. The relevance of a website's content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term. If you have a …

That means that, even if you do appear on the second page organically, you will still only be receiving a share of the 4.8% of traffic which clicks onto the second page. Alternatively, you might lack a landing page that consolidates all of your product pages in one place …

Having unrelated content in this location can introduce noise that might affect search engine indexing. Paid software is not exempt from this rule; it will also have some bugs. Interactive blogs permit visitors to send comments or posts, making them another important component of social media. I'm not a big …